Quick Take: LensPatent’s Bats & Butterflies is launching its newest photochromic eyewear technology. 
Specifics: This new launch features sun lenses that include disappearing and reappearing designs based on lighting conditions, enabling any design or logo to be displayed on the lens front. The design is visible only to the onlooker and only in certain lighting conditions. 
Selling Point: This new launch allows for fun, surprising and playful additions to eyewear.