Quick Take: Versace Eyewear, from Luxottica, is introducing the sun segment of the Versace Children eyewear collection. This is the brand’s first collection for children; Versace also released optical styles for children this season.
Specifics: Notable styles include VK 4427U, VK 4428U and VK 4429U. VK 4427U is a panto shaped frame available in bright colorways including lilac glitter with grey mirror violet lenses and transparent fluo yellow with yellow mirror red lenses. VK 4428U is a mini-me style restored from the archive. It is an oval acetate frame with two Medusa medallions on the temple. It is available in fuchsia with dark grey lenses and transparent violet with light violet lenses. Finally, VK 4429U is a mini makeover of the original Medusa Biggie, featuring the Medusa medallion on the temple. It is available in red or fluo green with dark grey lenses.
Selling Point: The Versace Children collection is classic, vibrant and energetic. The launch will be supported with a dedicated campaign and packaging.
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