Quick Take: Maui Jim has launched five new sun frames, including Relaxation Mode, its official National Sunglasses Day style.
Specifics: The new styles are Kaupo Gap, Alenuihaha, Kaiwi Channel, Upside Down Falls and Relaxation Mode. Kaupo Gap, an existing frame, is now available with MauiBrilliant Hawaii Lava lenses and a tortoise frame; Alenuihaha is a large wrap frame with striped lower rims; Kaiwi Channel is similar to Alenuihaha but slightly smaller and more rounded; Upside Down Falls is a classic acetate frame with flush-set corner rivets; finally, National Sunglasses Day model Relaxation Mode is a unisex, medium frame made of both acetate and stainless steel and completed with SuperThin Glass lenses. 
Selling Point: The new Maui Jim sun styles are summery, fresh and exciting.
www.mauijim.com