Quick Take: Maui Jim is expanding its prescription sun collection with the addition of its MAUIGreen mirrored lens treatment.
Specifics: The MAUIGreen mirrored lens treatment is a fully-applied green mirror treatment available in single vision and progressive prescription for both sunglasses and eyeglasses. The green was inspired by the lush, rain-forested hills of East Maui, Hawaii. All Maui Jim sun prescriptions are available in mirror color options of Blue Hawaii, Maui Sunrise, Hawaii Lava and MAUIGreen. All sunglasses feature Maui Jim’s patented PolarizedPlus2 technology to deliver color enhancement and block 100 percent of harmful UV rays.
Selling Point: Diego de Castro, senior director of brand marketing and management for Maui Jim, said, “We’ve seen an enormous increase in consumer interest and market demand for green styles recently. We are excited to expand our current offerings to include prescription color options that fit a variety of personal styles and aesthetics.” www.mauijim.com