Product: Maximus Rx Integrated Shield
Top Line: Following extensive research and development, innovations in manufacturing and lens processing, and comprehensive testing, Maximus Optic is introducing the Maximus Rx Shield, the first prescription integrated shield. The Maximus Rx Shield’s one-piece lens architecture features the Maximus Lens, which uses patented Pano Rx technologies to create “an unmatched vertical and peripheral panoramic visual experience,” according to Maximus Optic. The initial industry-focused global launch will include sport, fashion, safety/ASTM, and military/tactical markets, with medical and emerging AR/VR markets to follow.
Close Up: Available in single vision and progressive designs, the Maximus performance lens design and extensive special formulations optimize clarity of vision and offer superior light management and minimized weight for ultimate comfort. The lens provides superior protection and visual performance in varying light and extreme weather conditions.
The Maximus Rx Shield is processed with customized free-form technologies that utilize rotational prism to compensate for high curvature wrap around lens designs, optimizing the visual experience for the wearer. Currently, Maximus Optics can process 85 percent of the universe of prescriptions, with continual improvements to follow.
Patrick Hussey, Maximus Optic co-founder/director commented, “Over the past three years, we have worked closely to refine and perfect our Maximus Rx Lens technologies with a focused group of leading optic engineers, sport brands, eyecare professionals, and athletes, with great success. Our most recent technical breakthroughs include the first polarized and photochromic prescriptive shield collections in the market: Zeus polarized and Velocity photochromic lenses featuring special thin film technology developed internally in X Lab.
“Maximus is now ready to officially launch into the premium optic global marketplace, in collaboration and partnership with the elite brands and ECP/optic retailers of the world. The plan is to work closely with these major influential forces to curate unique and innovative Maximus Rx Lens collections to mirror and expand their highly distinctive market position, style, and performance.”
Vital Stats: Maximus Rx Shields and dual lenses are injected utilizing a proprietary polycarbonate formula that exceeds all ANSI and EN specifications, including high mass impact for safety/ASTM and MilSpec military/tactical applications. The Shields are produced at the Maximux X Lab, located within the new state-of-the-art Foresight Precision manufacturing facility in Tainan, Taiwan. X Lab is outfitted with the industry’s most advanced manufacturing technologies, R&D Lab, lens design capabilities, and a fully customized Rx processing center. All lens development, manufacturing, coating applications, and testing are accomplished within this one facility: initial CAD design, mold development, injection, coatings, tinting, Rx lens processing, lens cutting, final testing, QC and packaging. All global prescription lens shipments will be sent directly from X Lab.
Maximus Rx Lens designs include 6 base, 7 base, and 9 base spherical, with additional base curves currently under development. All lenses are customizable and can be cut to any specific frame and lens shape or profile. Additional customized tints, front mirror coatings, AR, anti-fog, and olio/hydro available.
Maximus prescription lenses will ship within 14 days of order placement. Orders are placed directly through a customized Maximus digital order form that Maximus Optics will provide, and can be seamlessly integrated into any current website. ECPs, optical retailers and labs can order Maximus prescription lenses directly from X Lab.
Maximus Performance Lens highlights:
• Katana One-Piece Lens Architecture: The fully integrated prescription shield is extremely lightweight, with wide panoramic vertical and peripheral field of vision. Maximus replaces the need for clip-ins and "implant" systems that have limited prescription ranges, limited progressive options, limited impact and safety standards, limited comfort, and overall limited aesthetic appeal.
• Ghost Oculars and Katana Edge: As worn, the integrated prescriptive oculars are not visible from the outside. The Maximus Shield design has a natural thin edge thickness (Katana Edge) no matter how strong the prescription, resulting in a thin plano sunglass lens aesthetic. The lens will not show when worn as a prescription.  
• Dynamic Range Progressives: The first Maximus progressive design emphasizes distance and mid-range viewing, ideal for most performance sport and outdoor activities, such as cycling and fishing. Going forward, Maximus Optics will further customize the progressive lens options to focus on more specific needs and activities.
• Vibrance high contrast lens tints developed in X Lab are best-in-class performance tints, offering a high definition visual experience. 13 color options available.
• Lightning multi-layer front mirror coatings are “constant color” high performance filters, allowing essential light to enter the eye, while eliminating veiling glare and other harmful light. Five color options available.
• Zeus polarized Rx lenses feature Maximus proprietary internal thin film technology, producing 99.9 percent polarizing efficiency.
• Velocity photochromic Rx Lenses feature Maximus’ proprietary internal thin film technology, rivaling the fastest and most efficient photochromic lenses on the market.
Maximus Optic lenses are covered under four global patents. Additional patents, both U.S. and international, are currently pending.
The Maximus Optic website, is currently under development and will go live in October. The Maximus lens is available for order September 15, 2022. Questions and inquiries should be directed to Patrick Hussey, patrick@Maximusoptic.com.