Quick Take: Oakley, from EssilorLuxottica, debuts the 2024 MUZM Sub Zero N.
Specifics: As a relic from the 90s, the Sub Zero silhouette debuted in the original 1992 Max Fearlight commercial that became a hallmark of the Oakley brand’s mood and tone for over 30 years. Now, in a new brand film featuring Team Oakley athlete Lucas Braathen, Max Fearlight’s original sunglasses are reimagined with an evolution into Sub Zero N. The MUZM Sub Zero N has a single continuous contour lens design with an overall weight of less than 20 grams. It features a rare N lens cut, a unique paint treatment and revamped branding that pays homage to Max Fearlight’s creative legacy. In the Matte Grey Smoke colorway, the Plutonite lens material now features two-tone Prizm Snow Torch Iridium lens technology. Additional colorways include Burn Brush with Tungsten lenses and Carbon Fiber with Black lenses. Each includes a unique paint treatment and Prizm Matte lenses.
Selling Point: Oakley’s MUZM collection celebrates the brand’s legacy and the bold designs that have shaped its past and define its future. Each MUZM piece is carefully selected from the brand’s archive and enhanced with the latest Oakley innovations. This latest iteration joins the brand’s icons of the past, including Eye Jacket, Racing Jacket, Mars X-Metal Leather and more.