Quick Take: EssilorLuxottica is debuting the Ray-Ban Summer Colorblock collection, a brand new special edition Wayfarer.
Specifics: This collection reimagines Ray-Ban’s classic Wayfarer in four transparent Colorblock combinations of unexpected yet complementary tones. Each style is also paired with a matching Ray-Ban cord, and frames are available in two premium lens options: Chromance lenses with contrast enhancement and polarizing filter that bring better clarity and elevate colors; and crystal lenses with Transitions technology.
Selling Point: LA artist and creative director Donna Adi designed the campaign visuals, which combine vibrant illustrations with lifestyle and fashion photographs. The Ray-Ban Colorblock collection is bright, exciting and bold.
www.ray-ban.com/usa