Quick Take: Ray-Ban, from Luxottica, has launched a limited edition capsule collection with musician YUNGBLUD. The collection is called “The Weird Collection styled by YUNGBLUD.”
Specifics: The collection features three bold sun frames inspired by YUNGBLUD’s vision of the future as a place where people can be themselves no matter what. The styles are: State Street, Nomad and Caribbean. State Street is a square take on the Ray-Ban Wayfarer, featuring blue and orange acetate in a bi-layer interpretation of the classic frames. Nomad is inspired by 1970s rock and film, and features neon pink accents. Finally, Caribbean, which was first released in the 1960s, features green accents on black acetate. All frames in the collection feature Ray-Ban’s Evolve photochromic lenses.
Selling Point: The Weird Collection styled by YUNGBLUD is bold, full of personality, and designed for and by those who stand out from the crowd.
www.ray-ban.com/usa