Quick Take: To celebrate its 35th anniversary, Revo has launched a limited-edition folding aviator, the THIRTY-FIVE LTD.
Specifics: The THIRTY-FIVE LTD is a timeless, sporty aviator created out of ultra-lightweight titanium, making it almost a third lighter than standard metal sunglasses. It folds into a small, pocketable size and features airy Serilium+ lenses with NASA-based polarized mirror lenses, the technology that Revo pioneered in 1985.
Selling Point: THIRTY-LIVE LTD is in a limited run of 1,000 pieces with hand-engraved serial numbers. In addition, Revo has planned several activations to celebrate its 35th anniversary, including a contest in which 35 winners will receive a vintage-inspired Python II sunglass plus a reissue of a heritage Revo logo sweatshirt. The brand has also launched a Fan Archive site with user-generated content culled from across multiple social platforms and via personal submissions.
www.revo.com