Quick Take: Safilo has announced the U.S. launch of the Carrera Woman Collection this April. The sun collection is made up of seven new styles. Carrera will also release optical styles as part of the collection.
Specifics: The Carrera Woman collection adds a new feminine dimension to the brand’s existing product families: the Flag Collection and the Signature Collection. The Signature Collection debuts sun styles Career 3001/S, 3002/S and 3003/S. The CA 3003/S aviator is offered with polarized lenses, and all sun styles in this range can accommodate prescription lenses. This collection combines classic shapes and craftsmanship with a dash of attitude, conveying a cool, modern expression of Carrera’s Italian design. Design elements in the collection include balanced mix of frame thickness, easy-to-wear and lightweight designs, a new reinterpretation of the Carrera C logo featured on the temples, new shades of Havana, more feminine Carrera multi-layered acetates and new colored rims on some of the metal frames.
The Flag Collection debuts sun styles 3006/S, 3004/S, 3005/S and 3007/S. The CA 3005/S aviator is offered with polarized lenses. This collection is the boldest expression of Carrera Woman, featuring strong shapes and showcasing the iconic, recognizable Carrera details. Key design elements in this collection include new impactful styles with the characteristic boldness of Carrera but with a more softly feminine interpretation and subtle new details, including an understated Carrera C logo embossed on temples and frontal trim, interesting and unexpected color combinations.
Selling Point: The Carrera Woman Collection offers an updated, feminine and fresh take on the Carrera design language, drawing from the brand’s Italian heritage.