Safilo Debuts Fall/Winter Sun Collection from Eyewear by David Beckham

Quick Take: Eyewear by David Beckham, from Safilo, is introducing its Fall/Winter 2020 sun collection. The brand also released optical styles for the season. The collection coincides with a new campaign shoot, which Matthew Brooks shot last year in Paris. David’s son, Brooklyn Beckham, shot special behind the scenes footage as well.
Specifics: One notable style in the new collection is DB7023, a retro-inspired metal pilot that features the brand’s Talisman detail on the metal temples as well as on the nose and double bridge. The frame also features a vintage inspired chiseled pattern inside the temples and on the temple tips. For a final detail, the DB monogram is lasered onto the lenses. It is available in gold with grey horn tips and grey lenses, gold with brown Havana tips and green shaded lenses, palladium with brown Havana tips and brown lenses, ruthenium with black tips and grey shaded lenses.
Selling Point: Eyewear by David Beckham is contemporary in feeling and subtle in detail, and is aimed toward stylish individuals. David Beckham said, “I’m really proud of this new eyewear collection for Fall / Winter 2020 and look forward to people enjoying the different pieces. I have so many great memories of living in Paris and I love to visit whenever I can with my family, so I was excited to shoot the new campaign right in the heart of such a special city. It was great to work again alongside my son Brooklyn and see him capture the spirit of my collection in a city famous for its great style and rich culture.”