Quick Take: Safilo Group and Boss are presenting the Spring/Summer 2023 campaign and sun collection. The campaign stars British supermodel Naomi Campbell, Colombian singer Maluma, American supermodel Gigi Hadid, South Korean actor Lee Min-ho, Italian tennis player Matteo Berrettini and German athlete Alica Schmidt. The brand also released optical styles in the campaign.
Specifics: The collection is crafted in Acetate Renew and includes lenses made from bio-based nylon or recycled materials. The color palette ranges from sophisticated Havana shades to subtle transparent tones. Each style is embellished with a subtle signature metal detail featuring the Boss stripes. In the campaign, Maluma wears Boss 1502/S sun. Naomi wears 1521/S sun. Gigi wears 1520/N/S sun. Lee wears 1567/F/SK sun. Matteo wears 1505/S sun and 1500/S sun. Alica wears 1533/S sun.
Selling Point: The new Boss collection and campaign is designed for those who lead a self-determined lifestyle with style, passion and purpose. It is bold, dynamic and modern.