Quick Take: Safilo is launching its first Levi’s sun collection for Fall/Winter 2020. The brand will also introduce optical styles for the season.
Specifics: The collection features ten sun styles—five men’s, three women’s, and two unisex. The frames range from refined square models to rounded retro looks, and colors are inspired by the shades of Levi’s denim, including a range of blues, warm gradients of gold and orange and subtle tones of black, brown and grey.
Selling Point: The new Levi’s sun collection is youthful, energetic and combines the brand’s heritage with contemporary trends.
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