Quick Take: Vogue Eyewear, from Luxottica, is debuting a special Pride Month sunglass style, as well as a #beproud campaign featuring LGBTQI+ activists and artists.
Specifics: The bold, square sun style features white acetate, polished metal diamond rivets and a strong bridge. #beproud is engraved on the temple tips and the frame comes paired with a rainbow lanyard and a colorful box illustrated by world famous queer artist Sofìe Birkin. Birkin and LGBTQI+ activists Hina Sabatine, Francesco Cicconetti, Jason A Rodriguez and Venus Liuzzo star in the social campaign for the new style.
Selling Point: Vogue Eyewear will also make contributions to ILGA-Europe, which works with and on behalf of over 600 LGBTQI+ activist organizations across Europe and Central Asia for freedom and equality for all, and The Trevor Project, the world’s largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.
www.vogue-eyewear.com/us