Product: The new revamped aoa.org.
Top Line: The American Optometric Association has launched a fully redesigned website that offers a more streamlined experience.
Close Up: Features of the new website include:
A personalized member experience: The all-new Member Center is a hub of exclusive content, resources and education tailored to AOA member doctors of optometry. It is organized all in one, easy-to-navigate and centralized space on the website. Additionally, optometry students and paraoptometrics also have member hubs specific to their membership status and needs.
An enhanced patient, public experience: The Healthy Eyes patient hub tailors content and resources specifically for the public seeking more information about their eye health and vision care. The patient hub reinforces the important health care provided by doctors of optometry and provides greater visibility to the AOA’s doctor locator feature.
Improved ‘Find a Doctor’ searches: AOA’s ‘Find a Doctor’ feature now provides greater search functionality with specific fields to delineate optometric specialties.
Greater search visibility: Redesigned with an emphasis on the latest search-engine optimization best practices, the AOA.org website will generate greater visibility for optometry—reinforcing the critical role that doctors of optometry provide in Americans’ health care—by making webpages appear higher in internet search results.
Vital Stats: The new AOA website is easy to navigate, aesthetically appealing, and offers an improved experience for doctors and the public alike.
www.aoa.org