Product: Maui Jim’s Selling the Second Pair webinar.
Top Line: Maui Jim has announced a webinar, Selling the Second Pair, to discuss a solution called the Eye Health Initiative, for ABO, NACOR and CCOA credit.
Close Up: This program will highlight the need for consumer education on the damaging effects of the sun, provide marketing materials and merchandising tools, and conclude with a blueprint on how to educate and demonstrate sunglasses to the consumer.
Vital Stats: Hosted by Dave Burch, Maui Jim’s Rx training manager, the webinar will take place on Wednesday, November 4 at 8:00 a.m., 12:00 p.m., and 3:00 p.m. CST. All attendees will be entered for a chance to win a complimentary pair of Maui Jim sunglasses.
www.mauijim.com