ALEXANDRIA, Va.—Think About Your Eyes will be launching a new creative campaign on July 31, featuring two new commercials airing on broadcast and cable stations. Following the theme, “Seeing is a Gift,” the new campaign is a celebration of sight, with the first commercial specifically targeting parents, in an effort to focus on the importance of kids’ vision health and the second commercial targeting a broader adult audience.
The commercials will debut on broadcast networks the week of July 31, specifically on NBC during America’s Got Talent on Aug. 1 and again Aug. 8. Additionally, the ads will run on 27 cable networks, including popular networks like USA, Comedy Central and FX. Ads will also appear online and on internet radio.