Linda Laube.

LAKE FOREST, Calif.—Linda Laube has recently joined BrillenEyes and Eyeporters as senior director of business strategies. In this newly created hybrid position Linda will be working for both “sister” companies in developing, implementing and overseeing a variety of activities to further strengthen the independent distribution of the fashion brands offered by BrillenEyes. In addition, her focus will be to develop private label strategies for both the independent, regional and national chains through BrillenEyes and Eyeporters, according to the two companies.

Laube is a veteran in the optical industry working for companies such as Marchon Eyewear, Liberty Sport, B. Robinson (Revo), ThinOptics Readers, and recently Hilco Vision. She has held a variety of positions including business development, sales strategy, key account management, brand and product development. “Linda’s vast experience is exactly what I wanted for my company; someone who can jump in, be part of the team and be instrumental in helping us grow,” said Eckhard Wirtz, founder and CEO of BrillenEyes. 
Eileen Estrada, founder and CEO of Eyeporters, added,  “Linda’s experience in product, branding and sales and overall knowledge of both the optical and non-optical industry is a complement to the team we are building with Eyeporters and we’re excited to see what the future will bring.”

For over 12 years, BrillenEyes has been a proven luxury European distributor to mid-market independents and has established a business focusing on innovative trends and high-quality products. Its  product lines include Ella & Maxx, Dutz and Dutz Kids, Reykjavik Eyes Black Label, Roy Robson, and its own BrillenEyes Haus brand.

Established in 2016, Eyeporters is a minority, woman-owned company offering full-service design, development and manufacturing of branded and private label products in the optical industry and in non-optical industries.