Ryan Burns (l) and Michaela Matuska.
SCOTTSDALE, Ariz.—GSRx, Inc. has named Ryan Burns and Michaela Matuska as the Midwest territory managers for accounts in Iowa, Nebraska, South Dakota, Illinois and Southern Minnesota. Burns and Matuska will fill and expand the territory of the late GSRx Midwest territory manager, Scott Bauserman. Burns comes to GSRx with 18 years of industry experience after roles in inside sales, customer marketing and outside sales. Matuska joins GSRx with a lifetime of exposure to the optical world. Her professional career has included both inside and outside sales positions for optical manufacturers and distributors.

GSRx, based here, produces advanced customized lenses and premium coatings and treatments at a price point that allows independent eyecare practices with practices to retain more patients in their optical, increase second pair sales and attract new patients.