Barbara Barclay.

LOUISVILLE, Ky.—The Neuro-Optometric Rehabilitation Association, International, a leader in advancing neuro-rehabilitation, announced that it has named eye-tracking expert and health tech leader Barbara Barclay as its new executive director, effective Oct. 1, 2024. Barclay brings more than 30 years of leadership experience, including two decades of advancing technology in health care. Her work aligns with NORA’s mission to enhance visual rehabilitation across diverse settings, the group said. Barclay previously served as president of eye-tracking health tech company RightEye and as North American general manager for global eye-tracking pioneer Tobii.

Earlier roles included executive positions at LexisNexis, Comscore and Nielsen, according to the announcement.

Barclay succeeds Gary Esterow, who retired on Sept. 30 after six years of leadership during a critical period of growth and adaptation for the nonprofit. Under his guidance, NORA expanded its membership and embraced new interdisciplinary approaches to neurorehabilitation, the group said.

 
“Barbara brings a deep understanding of our community, including experience introducing eye-tracking technologies to help improve assessments of conditions such as brain injuries, reading delays and Parkinson’s disease,” said NORA president Charles Shidlofsky, OD, FOVDR, FNAP. “Her expertise will be a tremendous asset as NORA continues its mission to raise awareness of neuro-optometric rehabilitation services and promote interdisciplinary approaches across health care teams.”

"I am thrilled to join NORA and work alongside the board of directors and members to further the education of optometrists and others in neuro-optometric care,” said Barclay. “Together, we’ll continue to provide individuals and caregivers with the resources and tools they need to achieve optimal visual rehabilitation.”