PEOPLE The Power Practice Promotes Two Executives to New Leadership Roles By Staff Friday, March 24, 2023 12:18 AM Paul Ferraro (l) and Denise Kolker.TAMPA, Fla.—The Power Practice has promoted two executives to senior roles within the group. Paul Ferraro, a 12-year Power Practice veteran, has been named executive vice president. In this new role, he will develop and oversee the company’s strategic plan, identify growth opportunities, and build relationships with vendor partners. Ferraro has 30 years of experience in the optometric industry, in sales leadership and account management. "His strengths include a tremendous passion for independent optometry, a reputation for exceptional relationship building, an extremely high level of integrity, and a dedication to the pursuit of business and personal excellence," the announcement said.Denise Kolker was appointed vice president of operations, and will coordinate daily operations, financial management, and the annual client retreat. Kolker has held multiple positions within The Power Practice during her tenure with the company, including serving as a business management coach for clients, which she will continue to do in her new role.“Paul and Denise both put their heart into everything they do,” said Bethany Fishbein, OD, the CEO of The Power Practice. “They bring a wealth of information and experience, care deeply for the clients they serve, build long-lasting relationships with strategic partners, and have an extraordinary level of drive and passion for the success of private practice optometry.” The Power Practice is a team of optometrists and business leaders who help doctors get what they want from practice ownership.