Getting Social Media Savvy With Salisbury Eyecare and Eyewear


SALISBURY, N.C.—As the digital world becomes more ingrained in everyday life, independent ECPs have had to remain savvy in how they showcase their brands and services to attract and retain customers. The staff at Salisbury Eyecare and Eyewear (SEE) definitely have the right idea when it comes to selling their services via social media.

Melanie Denton, OD and her staff recently posted a short video to their Instagram and Facebook detailing Snoopy the dog’s visit to their location as he went for his comprehensive eye exam and tried on an array of frames. The short 16-second video has received over 2,000 views and serves as a cute, shareable advertising method to reach customers on various social media platforms.

While the video of Snoopy getting the full treatment is fun to watch, the clip also showcases the services and products that patients will receive at the location as well as gives a glimpse into the boutique’s welcoming environment.

Watch the short clip below and take a look at how Snoopy’s visit to Salisbury Eyecare and Eyewear went.