Have you ever thought about working with a social media influencer to bolster business? These days, there's absolutely no shortage of influencer marketing, even within the eyewear and eyecare industries. With so many businesses jumping on the idea, influencer marketing must work, right? The answer, generally, is yes—if it's done correctly. And that's the tricky bit. Head over to Inc. to learn a little more about finding the right way to work with influencers in order to boost your business—it might just be a game changer.