Welcome to our concrete eyewear jungle, where we face the frames of a new season and give you a peek at 2025. With our golden anniversary taking center stage this year, we’ve had the incredible opportunity to pay homage to our rich heritage by looking back at eyewear’s illustrious journey while welcoming its ever-promising future. Against a backdrop of textured concrete walls and pillars anchoring our creative vision, the style statements portrayed by the eyewear and sunwear framed here reinforce how far we have come with the state of eyewear 50 years later. Read More