With the option to purchase eyewear online, it’s interesting to note that the significant majority of prescription glasses are purchased at brick-and-mortar locations. Why? The modern consumer retail journey is highly experienced and brand driven. “Drive-thru efficiency does not appeal to luxury optometry consumers who want to be at the heart of the experience,” notes Ariel Resnik, founder of Glassworks in Tel Aviv, in a recent article in Forbes. The article continues, “The experience of trying on a new pair of glasses and perfecting its fit remains intimately human.” As a crucial part of that experience, brands have power, and brand recognition plays an important role in providing patients with confidence in their purchase decision. Read More