Optical practices should welcome the idea of selling high-end luxury eyewear. The bigger price tags do not necessarily scare customers away, but rather tend to lure them in. Yes, understanding your clientele, practice location, and market certainly is a huge factor in this endeavor. Providing luxury and high-end eyewear and services in your practice, however, means larger revenue and happier customers. The rewards in doing so for any optical establishment outweigh any risks and provide a superior store reputation. Eyecare professionals who take this route are interested in being different, and understand a simple, but important concept: quality over quantity. Luxury eyewear is made with beautiful high-end materials that customers are attracted to and admire. Read More