NEW YORK—Small Business Trends, a great resource for all types of independent businesses, in an updated post this month, suggests 50 Clever Ways to Market Your Business Before and After Small Business Saturday, a post by Annie Pilon. From partnering with other local retailers and businesses to creating unique local and proprietary hashtags, there are many ways to use this year’s 10th annual #ShopSmall day as a way to propel enduring marketing tactics all year long. As we explain in this month’s edition, hundreds of eyewear and opti-retailers and independent practices are taking part. Read More