Independents Can Navigate Challenges With The Merchant Map

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You’re inspired and passionate as an independent optician or eyecare practice, but you might also want to be inspired and glean successful ideas from others. If so, you can check out The Merchant Map, a different and resource-rich site that describes itself as “The exact blue print to build your retail confidence and gain creative control….by prioritizing the right work at the right time so you can grow your business in your own way.” The site and its programs are run by Chris Guillot, the designer of The Merchant Map and founder of Merchant Method, a boutique consulting agency. She was named a 2019 (and 2018) retail industry influencer by Vend and featured on Business Insider, among others, for her retail insights. Read More