It’s not enough to diagnose myopia in a young patient. Eyecare professionals (ECPs) also must be able to explain to parents why myopia management is important. That is a challenge, but recent research gives some guidance on what works best and what doesn’t work at all. Through research conducted in August 2019, the Global Myopia Awareness Coalition (GMAC) determined what parents say about myopia, how they respond to ECPs’ explanations about what it is and why it is important to treat it. The research found that parents don’t generally consider eye exams as important as seeing a pediatrician or a dentist. Nor do they respond well to scare tactics or any language that suggests they’re not good parents. Read More