Customer experience, or patient experience, as it is known in health care, is essential to building a profitable practice. The best of care will be subverted by an unpleasant experience in an OD’s office. After spending so much time home-bound during the pandemic, people now expect more when they leave their homes. When they visit a health care provider they expect both expert care and advanced technology, in addition to the same high-level customer experience they would receive at their favorite stores or restaurants. Savvy companies, like Tesla and Warby Parker, have caught on to these new expectations, and are running with it. Read More