Myopia management offers significant benefits to patients, controlling the progression of a condition that increases a patient’s risk for retinal detachment, myopic macular degeneration, glaucoma and the early development of cataracts. It also offers a practice a springboard for patient growth and additional profitability. To be successful, however, it’s not enough to add these services to your practice. You must let your current patients and community know what myopia management is and that you offer it. Here are several examples of how I market our practice’s myopia management services. Read More