Marketing your services as an optometry practice allows you to expand access to care in your community while growing your business. Here is what worked and what didn’t in helping us reach families in need of our vision therapy niche. When we first opened our practice in 2015, we spent a ridiculous amount of money on print advertising in a local paper (~$20,000). It was a bad investment and yielded almost no new patients. We quickly learned this was not the best way to market our services. We also tried internet-based marketing on our local paper’s website (cost: $5,000), with almost no ROI there either. Read More