Social Media Content and SEO Can Help ODs Leverage Their Specialty Expertise


NEW YORK—EyeCarePro, which works with optometric practices on their web and digital presence, started ODSpecialty because the digital media company was working with clients who more and more weren’t being served by the company's general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices. The content and SEO needs between general and specialty are very different, points out Zvi Pardes of EyeCarePro. Read More