Texas State Optical’s Formula for Success Comes Down to Focusing on Patients’ Needs

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HOUSTON—There’s really no secret sauce or magic ingredient that goes into Texas State Optical’s (TSO) formula for success, according to president John Marvin. It all comes down to a “pretty basic” approach to managing a business on the foundation of sound core values and a resolute mission statement. And, perhaps most importantly, serving the patient as effectively as possible—with plenty of emphasis on meeting these needs even as they evolve in a digitally driven marketplace. “It’s our constant focus to make life more convenient for the patient,” said Marvin, who has been president of the 80-year-old TSO organization since 2001. The result is that TSO has built a strong and growing business and consistently ranks high on the Top 50 U.S. Optical Retailers list compiled annually by Vision Monday. Read More