Optical dispensary sales typically add up to 60 percent of a practice’s total annual revenues. With so much at stake, I closely track optical metrics to find ways of better serving my patients and helping my opticians to improve their sales performance. I like to keep on top of metrics, so I tend to look at key optical indicators at least every few days or weekly. I am usually looking at how the month is progressing, as well as how the quarter looks. I look at all the metrics provided by our dashboard management system, EDGEPro, concentrating on the latest areas of needed improvement. Read More