More Images

NEW YORK—Social media is always changing. From algorithms to trends to new memes, there’s no shortage of ways the internet grows and changes every single day. And the rise of TikTok is a perfect example. With more than 800 million monthly active users, TikTok is the sixth largest social network in the world, and the most downloaded app in 2020—making it a driving force of internet culture and trends. Plus, more than half of the app’s user base is younger than 24. These stats might not make TikTok seem like a place the optical community needs to be, but there truly is no underestimating the power and influence that the platform holds. Read More