ALEXANDRIA, Va.—On June 27, The Vision Council brought the importance of ultraviolet (UV)-protective eyewear to life through a successful National Sunglasses Day campaign. The Vision Council encouraged members and the industry at large to participate by posting on their social media channels using the official hashtags, #NationalSunglassesDay and #SunglassSelfie, and tagging @TheVisionCouncil, @opticalindustry and @VisionOptionsbyTVC. The social media campaign, including the #NationalSunglassesDay hashtag, garnered more than 137 million impressions and more than 146,900 engagements, including posts from Pitbull, Iris Apfel, Paris Hilton, Green Bay Packers, NASA, the US Secret Service, and more. Read More