The Vision Council Unveils a Reimagination of Vision Expo, New Curated 'Neighborhoods' to Debut at Expo East

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ALEXANDRIA, Va.—Citing the year 2020's optical symbolism for the eyecare industry, The Vision Council is revealing today "the reimagining of its signature event, Vision Expo. "Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals," the organization said, adding, "Now, The Vision Council, together with co-owner of the Show, Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience." Noted Ashley Mills, The Vision Council CEO, "Incremental improvement isn't enough. We have worked with our partners to completely reimagine the show, with a new focus on discovery, connection and experience." Read More