SCENE + HEARD: Discover Welcome to the Golden Age of Photochromics By Staff Thursday, January 17, 2019 1:37 PM I’ve said it before, but it bears repeating: We’re living in the golden age of photochromics. Even in the early 2010s, when I first began dispensing, attempting to sell a photochromic lens was something akin to a grand interrogation. I would lay out the benefits and advantages of a given lens, explaining why he or she may be interested in one; and then, the questions would come. “Does it get clear right away when I come in?” “Will it work in my car?” “Do they take the place of sunglasses?” And as I laid out the response to every inquiry, I inevitably found myself—through honesty, forthrightness and a good understanding of the product—talking patients out of the lenses. In this feature from 20/20 Magazine, Preston Fassel, traces the development of photochromic lenses and looks at what products are available to today’s patients. Read More.