SCENE + HEARD: Events Vision Expo West Announces New Partnership With Google By Staff Monday, August 7, 2017 12:27 AM Alexandria, Va.—International Vision Expo West has announced exclusive events for eyecare providers featuring a series of digital marketing talks from Google campaign strategist Brandon Lawlor and Marketing4ECPs.The free 20-minute sessions will take place Thursday through Saturday, Sept. 14 to 16, in a dedicated Google Partners Lounge on the show floor. The goal of the sessions is to deliver eyecare providers the knowledge of how to best utilize Google digital products to grow their eyecare business. Thursday will also feature a Google Partners Connect Event, where VIPs will hear first-hand how to capitalize on the digital opportunities in the eyecare industry. Attendees can visit Booth LP10113 Thursday before 4 p.m. for tickets.“Google’s mission is to organize the world’s information and make it universally accessible and useful”, said Melissa Ashley, senior vice president of Reed Exhibitions. “After a successful partnership at Vision Expo East, we’ve brought back these attendee-favorite sessions and tailored the topics to ensure our attendees receive the latest, best practices needed for their business to succeed. Our speakers work specifically with Google Partner agencies, ensuring that attendees will learn from the experts and leave with the knowledge necessary to create a strong online presence with search engine marketing techniques that will enable them to compete on every channel available in the digital space,” she said.Courses will include topics such as “The Digital Opportunity for Your Eyecare Business,” “Search Marketing & The Five Tips You Can’t Live Without,” “The Unfair Advantage of YouTube,” “Brand Your Eyecare Business Through Digital Display Campaigns” and more.All sessions will be held in the Google Partners Lounge (LP10113), sponsored by Essilor with media partners PentaVision and Optical Prism.This year’s Vision Expo West is taking place at the Sands Expo & Convention Center in Las Vegas, Nevada, with Education from Sept. 13 to 16 and the Exhibition occurring from Sept. 14 to 16. To register, visit www.VisionExpoWest.com.