Sherianne James, chief marketing officer and senior vice president of Wholesale Marketing at EssilorLuxottica North America.
NEW YORK—On Thursday, EssilorLuxottica kicked off a North American series of educational customer events with the day-long EssilorLuxottica 360 Insider Education Event in New York. The inaugural event was attended by more than 200 independent eyecare professionals who are members of the company’s EssilorLuxottica 360 and Essilor Experts programs. The agenda included keynote speaker Alex Hunter, the former global head of online for the Virgin Group, who spoke on how to bring the WOW to their customer experience and branding, ABO trainings on the power of brands and customer segmentation, and exclusive access to the latest innovations and frames collections from the EssilorLuxottica brand portfolio.

“As one of our exclusive benefits of our partnership programs, our educational events are strategically designed to help customers cultivate more opportunities within the practice, while delivering greater value and inspiration through our brands,” said Sherianne James, chief marketing officer and senior vice president of Wholesale Marketing at EssilorLuxottica North America. “By providing exclusive access to our best technology, we aim to empower our customers with the knowledge and tools they need to deliver on the best patient experience possible.”

During the event, attendees experienced audio-visual immersion into the technology behind Varilux XR series, the company’s newest and most advanced progressive lens technology. Born from research into changing visual behaviors and needs of consumers, Varilux XR series lenses are the first-ever eye responsive progressive lens, powered by behavioral artificial intelligence leveraging proprietary data collected from real-life wearers. Varilux XR series lenses offer instant sharpness, even in motion, providing up to 49 percent more volume of vision compared to Varilux X series.

 Karl Blakolmer (l) of The Optical Boutique and Justin Barry of Justin Barry Optical.
“The education delivered as an EssilorLuxottica 360 member is one of the biggest benefits that provides my staff with insights and knowledge to deliver the best patient experience,” said Michael Orloff, owner of Vistasite Eyecare in New York. “Today’s EssilorLuxottica Insider education event delivered a compelling keynote speaker and insightful ABO courses.”

The event is the first of many events across North America that will educate, inspire and delight EL 360 and Essilor Experts customers. The next educational events will begin in April and will be in cities such as Washington D.C., Dallas, Los Angeles, Miami and Atlanta. EssilorLuxottica 360 and Essilor Expert members will find more information on in the coming weeks.