The MBA comes to South Florida, in a
collaboration with PEN and ABB CONCISE.

FORT LAUDERDALE—The MBA came to South Florida for the first time, as 65 ECPs gathered by the ocean’s edge to hear the MBA faculty share their collective wisdom on the business side of the optometric practice.

The MBA, which is sponsored by CIBA VISION and Essilor, was held Oct. 23-24, at the Marriott Harbor Beach Resort and Spa here. The event was promoted and hosted by the Primary Eyecare Network (PEN) and ABB CONCISE, as part of their Preserving Independent Optometry (PIO) series of meetings. The MBA has been presented at other PIO events in California, but this was the first collaborative effort in this region. More such collaborations are being explored for 2011.

—Roger Mummert, Executive Editor, PAA

Angel Alvarez, CEO of ABB CONCISE, defines the role of PEN
in helping independent optometrists to be competitive in
the marketplace.

Howard Purcell, director of Professional Development at Essilor,
offers a native Floridian welcome to participants in the MBA
business building seminar.

Dr. Mark Wright is peppered with questions from MBA
participants following his talk on practice finances.

Dr. Kevin Roe of CIBA VISION serves as moderator for the
MBA session.

Dr. Carole Burns engages the audiences in a presentation on
staffing issues.

Dr. Neil Gailmard encourages audience participation in his talk
on service quality.

Dr. Dave Ziegler draws from varied sources to encourage
creativity during his talk on merchandising optical goods.