MILAN—Registration for Mido 2023 is now open. The international eyewear exhibition will be held from Feb. 4-6 at Rho/Fiera Milano here, and visitors from all sectors can register on the Mido website, organizers said, noting that the new edition will open "with a fresh look and a new claim, 'The Eyewear State of the Art.' Both epitomize the values that, for more than 50 years, have set this show apart—contemporaneity, culture, fashion and beauty."

Show organizers also emphasized, "The new 'Frames' communication campaign designed by Max Galli in partnership with the Mixer Group, comprises four subjects that will accompany the sector all the way to showtime." VMAIL reported on the new campaign last week.
“We are hard at work on the 2023 show, after the April 2022 edition (the first post-pandemic show) exceeded all expectations, drawing the participation of 22,000 professionals and 670 exhibiting companies. Mido continues to be the hub around which relationships between industry professionals from around the world revolve,” stated show president Giovanni Vitaloni.
“We are aware that these are precarious, problematic times, further aggravated by the international situation. Our challenge is not only to engage the entire world of eyewear, in person, but also to guide and shape our show based on the circumstances and changes we need to consider in order to have an increasingly international, future-oriented perspective."
Vitaloni added, "This means we must be even more tuned-in to the needs of our exhibitors and visitors, who envision Mido as an opportunity to finalize sales, prompted by the presence of high-profile international buyers.” He pointed out that data confirms that, thanks to its strong international orientation, eyewear is among the sectors most successful in responding to recent adversities.
In the first quarter of 2022, exports from Italy from January to March surged by 32.3 percent compared to the same period in 2019, and grew 35.3 percent over 2021. Based on ANFAO estimates, expectations for the coming months are for continued growth in terms of exports, manufacturing, the domestic market and industry workforce.
The 2023 show dates and hours at the Fiera Milano (Strada Statale del Sempione 28 - Rho) are Saturday Feb. 4 and Sunday Feb 5 from 9:00 a.m. to 7:00 p.m., and Monday, Feb. 6 from 9:00 a.m. to 6:00 p.m. All updates will be posted to the event website.