MILAN—The calendar of events for the forthcoming edition of Mido, the international eyewear exhibition set to take place Feb. 4-6, 2023 at Fiera Milano Rho, will soon be available, as organizers report they are working on several exhibit areas and special events for the 51st edition of the international eyewear show. Visitors who would like to attend the show can register by completing the form on the website here. Once again this year, Italian opticians can take advantage of complimentary train service from Rome, Bologna, Florence and Venice.

In order to assist visitors from America coming to Mido, special discounts on flight rates in economy, premium economy and business class, including baggage, 3 nights in 4-star hotels are now available. Rates are subject to availability and correct quotation will be proposed at the time of request. Information is posted here or by writing to mido@micodmc.it.
 
Six pavillions at Fiera Milano Rho will host Mido 2023, one more than at the previous edition. The trade fair also returns to its "traditional" location with stands in Rho Pero pavilions 1 and 3, 2 and 4, 6 and 10. The exhibit areas include Fashion District, Design Tech, Design Lab, Lenses, FAiR East, Tech, Lab Academy and Start Up. The latter, introduced last year, will host emerging players at an eco-sustainable stand made with recycled and recyclable materials, in keeping with the show’s environmental accountability program begun in 2019.
 
Also dedicated to the newest brands is a space promoted by ITA (Italian Trade Agency for the international promotion and internationalization of Italian businesses) and by Mido, that will showcase the work of start-ups selected by ITA.
 
Exhibitors from  Europe, the United Kingdom and the U.S., have already reserved their space at Mido, reaffirming the show’s international reach, organizers said, mentioning that Asian businesses are returning this year to the area dedicated to their products.  “We are extremely pleased with the participation by Asian countries, especially China, Hong Kong, Taiwan, Japan, South Korea, India, Malaysia and Thailand, that, despite the still-high COVID restrictions, will exhibit at the forthcoming edition of the show," remarked Giovanni Vitaloni, president of Mido. 
 
In addition, nominations are now open for the BeStore award, decided by an international jury of experts and presented to optical centers that offer the best shopping experience, in the Design category, and the most outstanding customer service, in the Innovation category. To nominate your stand, complete the form available at the following link https://www.mido.com/en/bestore-award no later than Jan. 9, 2023. 
 
Now in its 2nd edition, the Stand Up for Green award will also be presented at Mido 2023, in recognition of the most sustainable stand, in terms of focus on environmental impact and use of materials. To nominate your stand, click here to complete the form on the website by Jan. 15, 2023. Award winners will be announced during Mido 2023.