SCENE + HEARD: Meetings Top Brands Will Amp Up Contact Lens' Visibility at 100% Optical By Staff Monday, November 28, 2022 12:15 AM LONDON—Organizers of next year’s 100% Optical have announced the show will feature a bigger focus on contact lenses than ever before, with an exciting line-up of major brands in recognition of the sector’s value and importance. CooperVision, Johnson & Johnson, Bausch & Lomb and Safilens are all confirmed exhibitors at the three-day show, which returns to ExCeL London from February 25-27, 2023. An estimated 4.75 million people in the UK wear contact lenses; the market is the largest in Europe, accounting for 19.5 percent of wearers (nearly 1 in 5 contact wearers in Europe are UK-based) and the total UK market is worth over £700 million, according to 100% Optical. Nathan Garnett, 100% Optical show director, said, “The increased presence of contact lens manufacturers at 100% Optical in 2023 reflects not only the growth of this sector, but also feedback from visitors, who are eager to improve their knowledge and offering in this area.” Dr. Rachel Hiscox, professional education & development manager, UK & Ireland said: “J&J Vision is really excited to once again be exhibiting at 100% Optical and is looking forward to engaging with delegates during the exciting event. Supporting excellence in patient care is fundamental to what we do at Johnson & Johnson Vision, so we are thrilled to have an exciting CPD timetable planned, with a main stage lecture on Saturday, 6 CPD sessions on the AOP stand across Saturday and Sunday and an interactive poster trail on stand every day.” Christina Olner, head of professional affairs, CooperVision UK & Ireland added, “CooperVision are thrilled to be exhibiting at 100% Optical for the first time; we have a really exciting proposition on stand that will encourage delegates to reconsider the way they manage their contact lens patients; we want to incorporate their ideas and experiences as we build a program that redefines the traditional approach to contact lens management. We’re delivering 13 hours of CPD workshops and lectures across all three days, covering Myopia Management, Presbyopia and a fresh approach to the contact lens patient journey.” Returning for its ninth edition, visitor registration for 100% Optical is now live, as are entries for its renowned Love Eyewear Awards. Championed by leading organizations, including AOP, ABDO, OSA and AIO, 100% Optical 2023 will feature over 200 exhibitors including Nikon, Mokki, Vava Eyewear, Strucktur Eyewear, Cylite Optics, Clearmed, Heidelberg Engineering, Vision, Marcolin, TopCon, Inspecs and more. With a strong emphasis on independents showcasing thousands of products at the show, 100% Optical will also feature a host of exciting seminars and a schedule of CPD sessions with accredited education. More than 10,000 optical professionals from around the globe will gather for the three-day celebration of optics for key show features which include: Main Stage—World class CPD program curated by the AOP across three days Future Practice Hub—Four rooms dedicated to diagnostics, dispensing and clinical skills Dispensing Workshop—A space for visitors to experience making and fitting frames first-hand Studio—With a bigger focus on independent eyewear planned for the 2023 show, 100% Optical will curate a collection of the most inspirational brands from across the globe. Optical academy—sponsored by SpaMedica, provides CPD accredited education targeted at the wider practice, from Optical Assistants to Practice Managers Live Catwalk shows—Showcasing the latest trends provided by exhibitors and their brands three times a day To register for 100% Optical for free, go to 100percentoptical-2023.reg.buzz/website-homepage-toprigthpanel. For more information, and to enter the Love Eyewear Awards visit, 100percentoptical.com/whats-on/love-eyewear-awards.