MUNICH—The organizers of opti 2022, to be held Jan. 14-16, 2022 at the Munich Fairgrounds, stated they are "focused on the essentials," for the show which will return to its four-hall concept and an in-person event, a return since the show's cancellation in January 2021 due to COVID-19. “This hall concept and hall layout will make the trade show a great success for the whole industry at this time because, based on the idea of getting back to our roots, we can guarantee the familiar opti atmosphere while the tried and trusted structures and pathways facilitate smooth-running and focused trade show visits,” explained Bettina Reiter, opti exhibition director.

She added, "On the one hand, we are going to think new, act new and, above all, start new at the next opti. This is exemplified, for example, in our concept of the opti FORUM XT. But on the other hand, in focusing on the essentials we will be returning to the tried and tested to facilitate actual encounters and business-related networking without making any additional compromises after what has been such a long time for us all. The sector wants to meet up and do business and we are making that possible in January 2022."

The spectacle frame collections of licensed brands and manufacturers’ brands and the YES independent design area will be located in halls C1 and C2. There will also be licensed brands and manufacturers’ brands in the spectacle frames section as well as everything related to opticians stores in C3. Manufacturers of spectacle lenses, contact lenses and devices, instruments and machines will present their innovations and classic products in C4.
 
Before they enter the halls, visitors will see familiar systems such as the two available entrances. There is also the “fast lane” entrance to hall C1 for visitors who registered fully digitally (including the vaccinated, recovered or tested according to the German “3G rule”) at the Northwest entrance, which is also connected to the Parkhaus West car park. And the North entrance is located between halls C3 and C4, with its taxi stand and shuttle bus to Munich Airport and the West entrance (Messestadt West underground station), the announcement pointed out.

The opti BOXES in C2 will be dedicated to presentations by the industry’s start-ups, including opti first-timers celebrating their première on this major stage. They will also form part of the YES independent design area and display designer frames from the independent section. The start-ups will present their exclusive collections to visitors as well as to a panel of judges that will award one of these young companies with the new “opti BOX AWARD supported by eyebizz” in front of an audience and trade press.

Among the eyewear fashion and new trends in hall C3, there will be space for products and innovations in shop-fitting, decoration, workshop equipment, trade products such as spectacle cords, chains and cases, cleaning and care products, showcases, displays and all sorts of marketing products and shop equipment.

opti takes place annually at the beginning of the year and is alternating between Munich and Stuttgart. Since 2008, the trade show has been run by GHM Gesellschaft für Handwerksmessen mbH.


© GHM