SAMMAMISH, Wash.—When deciding to move the location of their business, Jay Kaufman, OD, owner of Occhio Optometry, located here, used this opportunity to give his new retail location an update that sought to break the traditional mold.
As the industry continues to evolve, many independents are having to utilize various tactics to set their businesses apart in their communities. The town of Sammamish is also where many Microsoft and tech residents live, and the practice’s new space not only highlights product, but incorporates social media posts, selfies and hashtags and includes fun statement art.
“The owners have been in business for years in Sammamish and recently moved just a few doors down from their old space,” Michelle Dirkse, the designer of the location said. “The new location gave them the opportunity to update.”
Through the design of the new Occhio Optometry location, Kaufman was able to tap into the community by using a local artist and craftsman and create custom selfie decals with custom hashtags, which were installed into mirrors encouraging customers to take photos of themselves and post to social media.
The custom artwork crafted by Greg Boudreau creates an optical illusion engages customers and draws them into the space while hinting at the playful personality of the location.
However, in keeping with the tech driven demographic, Dirkse made sure to keep the furniture monotone with minimal, white display cases and a black reception desk while textiles were used to add color and create a modern feel to the location.
“Moving into a new retail space was the perfect reason for this optometry boutique to update their branding and styling,” Dirkse said. “New finishes, furniture, displays, lighting and artwork created the opportunity for a completely new brand vision.”
All photos courtesy of: Haris Kenjar