Polaroid Celebrates Its 80th Anniversary with a Short Film Inspired by Its Founder

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Polaroid Eyewear, produced and distributed by Safilo Group, is celebrating the company’s 80th anniversary with the creation of a short film inspired by Edwin Herbert Land, the inventor of the polarized filter.

The film, The Fish Bowl, directed by Nacho Gayan, interprets the events that led to Edwin Land’s invention of the polarizing filter and shows how that invention has shaped history through a series of well-curated scenes, music and minimal dialogue.

Set in the 1930s, The Fish Bowl chronicles the initial invention of the lens, the creation of Polaroid sunglasses in 1935 and hits on major company milestones. These events include the first commercial 3D movie to be watched with Polaroid’s 3D glasses at New York City’s World Trade Fair, Polaroid supplying high specification goggles to the American Air Force and Army during WWII through to the fashions of the 60s and disco scene of the 70s leading all the way up to 2017.

“Polaroid brings together talented people of different ages, offering them a quite instant experience by reinterpreting the past 80 years of Polaroid’s history with a contemporary twist, turning the past into the latest fashion trends,” the company said.

In addition to the film, the company will also be releasing an 80th anniversary sunglass style this Fall which can be described as a model from 1940s that has been revisited with a 1980s twist.

Take a look at The Fish Bowl below and experience the story about the man who changed the way we see the world.