ALEXANDRIA, Va.—Today, National Sunglasses Day, The Vision Council has released the Focused inSights 2022: Sunglasses Snapshot. The report is the second of The Vision Council’s Focused inSights reports—in-depth special interest reports on rotating topics—to be released as part of its new inSights Research Program. The Focused inSights 2022: Sunglasses Snapshot includes information on consumer sunglass usage and the respondents’ perception of the health benefits of wearing sunglasses. Morning Consult conducted the poll on behalf of The Vision Council in May 2022 among a sample of 2,210 U.S. adults.

The report is available in The Vision Council’s Research Download Center as a complimentary download for members of The Vision Council and a paid report for non-members. In addition to complimentary access to the report, which is available in PowerPoint format, members of The Vision Council also have access to a complimentary one-page summary of the report in PDF format.

Members also have complimentary access to the Focused inSights+ 2022: Sunglasses Snapshot report, which contains detailed demographic data tables that provide an in-depth view of the consumer survey results. The Focused inSights+ report tables include age, gender, race/ethnicity, region, and household income. Click here to access the one-page summary of the findings, click here for the full report, and click here for the detailed demographic data tables.

“Our Focused inSights Reports are intended to provide a deep dive on special interest topics that are important to our members and the industry,” said Alysse Henkel, director of Research Data and Analytics at The Vision Council. “National Sunglasses Day is the perfect moment to release our second Focused inSights report about consumers’ sunglass-wearing habits and their perception of the health benefits of wearing sunglasses.”

Some key takeaways from Focused inSights 2022: Sunglasses Snapshot include:

  • Awareness of Health Benefits: The survey found that awareness of sunglass' health benefits increases adults' likelihood to wear them, and makes parents say they would encourage their children to use them as well.

  • Frequency of sunglass use: Two-thirds of respondents (67 percent) report wearing sunglasses always, most, or some of the time when spending time outside. Additionally, these respondents are significantly more likely to wear sunglasses during the summer compared to other months.

  • Parents and kids: A majority of parents, (70 percent), say their child(ren) wear sunglasses to protect their eyes from the sun when spending time outside.

  • Demographic Trends: 50 percent of GenZers wear sunglasses always, most or some of the time outside, compared to 71 percent of Millennials, 72 percent of GenXers, and 68 percent of Baby Boomers.

  • Geographic Trends: Adults in the Northeast (63 percent) are less likely than those in the Midwest (70 percent), South (68 percent), or West (69 percent) to wear sunglasses when spending time outside.
The Vision Council launched its new inSights Research Program in May 2022. Built on a foundation of rigorous methodology and cutting-edge technology, the inSights Research Program provides a comprehensive perspective on the state of the optical industry through quarterly consumer survey reports; quarterly eyecare provider survey reports; quarterly in-depth special reports on eyewear and eyecare products and topics; and an end-of-year market estimate and industry forecast.

For more information on the program, including an overview of the new report categories and release timing, click here.