TECHNOLOGY Percept Corporation Introduces MiWear, Its First 'Life Improvement' Vision Technology By Staff Monday, March 13, 2023 12:27 AM LAS VEGAS—Percept Corporation, a developer of eye tracking, eye control, and perceptual optimization technology for the global vision industry, is releasing the first product from its upgradeable technology platform. Currently only available through Percept’s select partnership of eyecare professionals, the new MiWear Pro is described by Percept as "a revolutionary advancement in color wavelength mitigation based on Percept’s patented subtractive Augmented Perception technology. The science of MiWear regulates the full-color spectrum present in naturally occurring light to allow only the narrow green-band wavelength (nbGL), while simultaneously providing a lens transmissivity high enough to allow the user to read fine print or operate a smartphone, tablet or view TV.The science behind nbGL has been seen to promote calming, relaxation and other therapeutic benefits, and was pioneered by world renowned migraine and neurology researcher at Harvard, Dr. Rami Burstein, who is also an advisor to Percept." “MiWear represents the first in a family of products that can expand eyewear into the health and wellness space," said Jim McGrann, president, and chief operating officer of Percept. He added, "For the eyecare industry to grow it needs a big influx of new technology such as MiWear which grows the pie of vision applications. Percept is partnering with our Percept Global Network of eyecare professionals to launch MiWear to the consumer market."Partnering with products like MiWear is the best way that this growth can be achieved. That is why Percept has integrated select eyecare professionals and industry leaders into our business model for product distribution and development, creating a virtual cycle of innovation as we unveil the offerings from our upgradeable technology platform in the months and years to come.” As Percept emerges from stealth mode since its founding in 2013—with a deep patent portfolio and go- to-market plan in billion-dollar markets—the MiWear Pro is already transforming the health and quality of life for early users, the company said. Percept announced its goals as a company in January, as VMAIL reported.“Our patients are saying that it is changing their lives,” said Dorothy Hitchmoth OD, a Percept advisor. “We have patients who suffer from chronic headaches, anxiety, have trouble sleeping, or maybe just feel the effects of long hours in front of a computer. Now they sit in our office and tell us about the change; it is life-altering for them.” A recent MiWear patient stated, “It was a life changer for me… My head felt so clear and good. I felt like I could dance, I just felt so good, and I haven’t felt that way in years and years.”A companion Percept Health app for MiWear will be distributed free in the coming months for MiWear purchasers, the company noted.Executives in the vision care field will get a glimpse of what Percept calls "this life-affirming technology and the Percept innovation roadmap" when McGrann presents the introduction to Percept at the Vision Monday Leadership Summit this Wednesday March 15 in New York City, where Percept is a Platinum Sponsor at the VM Summit event.